Stanley Lifestyles Ltd., a prominent name in the Indian super-premium and luxury furniture market, is set to launch its Initial Public Offering (IPO). The IPO details, financial performance, strengths, risks, and other essential information are crucial for potential investors. This article provides a detailed look at the Stanley Lifestyles IPO, ensuring that you have all the information you need to make an informed decision.
IPO Details
- IPO Dates: From June 21, 2024, to June 25, 2024
- Price Band: ₹351 to ₹369 per share
- Lot Size: 40 shares
- Minimum Investment: ₹14,760
- Total Issue Size: ₹520.28 to ₹537.02 crore
Use of Proceeds: Expenditure for opening new stores, purchasing new machinery and equipment, and general corporate purposes
IPO Schedule
- Basis of Allotment: June 26, 2024
- Initiation of Refunds: June 27, 2024
- Credit of Shares to Demat Account: June 27, 2024
- Listing Date: June 28, 2024
Company Overview
Stanley Lifestyles is a leading brand in the luxury and super-premium furniture segment in India. It operates through 34 company-owned and company-operated (COCO) stores and 21 franchisee-owned and franchisee-operated (FOFO) stores across major cities in India. The company offers a comprehensive range of home solutions, including sofas, armchairs, kitchen cabinets, beds, mattresses, and pillows.
Stanley Lifestyles Financial Data
| Particulars | FY 2021 | FY 2022 | FY 2023 | 9M FY 2024 |
|------------------------|------------|------------|------------|-------------|
| Revenue (₹ Crore) | 195.78 | 292.20 | 419.00 | 313.31 |
| Expenses (₹ Crore) | 195.49 | 265.82 | 379.22 | 297.57 |
| Net Income (₹ Crore) | 1.92 | 23.22 | 34.98 | 18.70 |
| Margin (%) | 0.98 | 7.95 | 8.35 | 6.28 |
Important Performance Indicators(PI)
| KPI | Values |
|-----------------|--------------|
| ROE | 7.92% |
| ROCE | 8.63% |
| Debt/Equity | 0.86 |
| RoNW | 8.34% |
| P/BV | 8.03 |
| PAT Margin (%) | 5.97 |
| EPS (Pre IPO) | ₹6.78 |
| EPS (Post IPO) | ₹4.37 |
| P/E (x) | 54.43 - 84.4 |
Strengths
1. Market Leadership: Stanley Lifestyles is a leading brand in the luxury and super-premium furniture segment in India.
2. Comprehensive Product Range: The company offers a wide range of home solutions, catering to various customer needs and preferences.
3. Strong Retail Network: With a significant presence in major metro cities and an expanding network of COCO and FOFO stores, Stanley Lifestyles has a robust retail footprint.
4. Design Innovation: The company's focus on design-led product innovation helps it stay ahead in the competitive market.
5. Experienced Management: Promoter-led with an experienced professional management team, the company has a strong leadership base.
Risks
1. High Competition: The furniture industry in India is highly competitive, with numerous players across different segments.
2. Economic Sensitivity: The luxury and super-premium segments are highly sensitive to economic fluctuations, which can impact demand.
3. Operational Risks: Managing a wide network of stores involves significant operational risks, including logistics, supply chain management, and maintaining consistent quality.
4. Regulatory Risks: Changes in government policies, import duties, and other regulatory measures can impact the company's operations and profitability.
5. Dependence on Important Key Personnel: The company's success heavily relies on the expertise and leadership of its key personnel.
Use of Proceeds
The proceeds from the IPO will be utilized for:
- Opening new stores under formats like "Stanley Level Next", "Stanley Boutique", and "Sofas & More by Stanley".
- Renovating existing stores.
- Collect Funding capital expenditure for purchasing new machinery and equipment.
- General corporate purposes.
Conclusion
Stanley Lifestyles IPO presents an opportunity to invest in a leading brand in India's luxury and super-premium furniture market. The company's strong market position, comprehensive product range, and experienced management are significant strengths. However, potential investors should consider the competitive landscape, economic sensitivity, and operational risks before making an investment decision. The proceeds from the IPO are strategically planned to enhance the company's retail presence and operational capabilities, which could drive future growth.
For more detailed information, including subscription status and allotment updates, investors are encouraged to refer to the company's official prospectus and financial reports.
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